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Holiday Gifts Keep Employees Motivated

Published Wednesday, November 28, 2018

While offering holiday rewards can be a simple solution to helping employees feel appreciated during a hectic time of year, most employers do not offer them.

"Employee engagement matters. Holiday rewards are intended to thank employees for their contributions throughout the year and motivate them to continue working hard in the future," said Theresa McEndree, Vice President of Marketing, Blackhawk Network. "Our research found that successful holiday reward programs do just that. Employees want to feel appreciated, and offering annual rewards at the holidays gives them the recognition they deserve while maximizing engagement and overall potential."

Key holiday program findings include:

  • 41% of employers surveyed that offer some type of rewards offer annual holiday employee gifts. 43% currently get holiday gifts.
  • Employees surveyed prefer gift cards and a personalized experience. Of the employees surveyed that receive holiday rewards or employee gifts, physical gift cards are the most preferred reward. Employees surveyed also reported that their employers can increase the intrinsic value of the reward simply by making it more personal. 40% of employees responded that an in-person delivery from their supervisor or manager adds meaningful value to a reward.
  • Holiday rewards motivate and make employees feel valued.
    - 86% of employees surveyed said receiving a holiday gift from their employer makes them feel valued, more than any other reward type.
    - 70% percent of employees reported receiving a holiday gift from their employer makes them work harder.
    - 83% of employees surveyed said they are satisfied with the employer gifts they receive.

About the survey: The research findings were based on a survey of more than 1,400 American adults on their attitudes and preferences toward specific workplace reward programs and how these rewards keep them engaged at work.

Source: Hawk Incentives


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