2008 EAG Professional Staff Conference - Breakout Descriptions

Keynote/General Sessions

Keynote: Dan Raftery, Raftery Resource Network
7 Things Great Associations Do and Others Don’t
In late 2006, ASAE & The Center for Association Leadership published "7 Measures of Success: What Remarkable Associations Do That Others Don't."  Over 18,000 copies are now in distribution as organizations of all types rise to the challenges it offers. Your CEO’s heard from Dan at the EAG CEO conference in April, now it’s your turn to learn how your association can follow the 7 Measures roadmap from one of the authors of the new "7 Measures Implementation Guidebook and Assessment Tool." 

Dan Raftery is a veteran consultant to both the for-profit and the non-profit worlds.  He will show you how to measure your association's success and take the journey to remarkable. Every staff member can apply these principles when they go back to work!

Keynote Speaker: Billie Joe M. Wright, President, Empowerment Consultants
               The PIC An Empowering Life Seminar is a unique program designed to be more about you and its details than the speaker himself.  Therefore, no picture or speaker description will be provided.  Make it a priority to attend and participate during this interactive presentation.  Leave having learned more about yourself, the program and the speaker.  “WHO AM I?  WHO ARE YOU?”

  MARKETING TRACK 

Moving Offline Resources, Online: A Fresh Look at the Web
Speaker:  Biray Alsac, MS
What does it take to connect with today's internet-savvy employers and consumers? Get a snapshot of current internet trends and web-based technologies (i.e. YouTube, Google, Facebook, wikis, blogs, and podcasting) and brainstorm ways you can leverage these tools to enhance your resources and services. Plug-in to this seminar and download new ideas!

 Hotline Memberships
Speakers: Mari Bradford & Scott Dear of CEA
A whole new concept in memberships:

• CEA Hotline memberships
• How they were created
• How to manage the benefits to you and your affiliates
• General revenue for members
• Lessons from other associations

 Advertising vs. Marketing vs. Public Relations
Speakers: Louis Desmond, Desmond McLeish Inc., Elliot Light and James Kennedy
Hosted by a public relations expert, direct mail marketing and a marketing expert come and listen to this panel introduce you to the world of Advertising, Marketing & Public Relations:

• Find out the difference between these three very different types of media
• Learn why your association needs to know the difference
• Understand how to get the best bang for your buck

 Marketing Your HR Services
Speaker: Janet Arnold-Grych, Director, Marketing & Communications, MRA
You've got great HR services. You've got great HR staff. Now you just
need members to take advantage of those services and that expertise.
Join Janet Arnold-Grych, Director of Marketing and Communications for
MRA - The Management Association, as she discusses key marketing tools
and how to wrap them together to create campaigns that generate member
response. Effective marketing integrates tools such as print, PR,
partnerships, Web, and more, and applies the principles of the three
R's: reinforce, repurpose, and remind. You'll leave with insights and
practical ideas that will get your members' attention!

  OD/TRAINING TRACK

Improving Your Deliverable(Combined with Consulting/Fee-For-Service Track)
Speaker: John St. John MBA, PHR, Chief Executive Officer, LCD/SkillTree, Inc.

• Improving your training by understanding the foundation of all trainings
• Adult Learning Theory – What’s new?
• Starting your training session
• Managing group dynamics and leveraging a groups experience
• Soliciting and answering questions

 How to Make Your Presentations Pop(Combined with Consulting/Fee-For-Service Track)
Speaker: John St. John, MBA, PHR, Chief Executive Officer, LCD/SkillTree, Inc
Training Engagement Tools & Techniques

• Introducing 7 learning styles
• Ice breakers
• Beating the Training Blahs
• Energizers: When, What and How
• Helping Groups discuss, clarify and present their learning experience 
• Learn what must be included in every training program

True Colors for the Work Place
Speaker: Terry Paterson, CEA
Looking to add a new program to your trainings?  Join Terry to hear about a fun, informative team building approach that you can offer your members – for a fee!   True colors was designed for employers who are interested in increasing employee productivity and retention, and reducing absenteeism, workers compensation claims, and employee conflict. This program is based on the Myers Briggs personality types for understanding human characteristics and how these personality types function harmoniously in the work place.  Seminar includes:

• True Colors Training Outline
  
• History of True Colors
• The Four Colors Success Pointer Workbook
• Individual Personality Assessment/Analysis
• The Brightening Process (team building Exercise)
• Video: True Colors Live Show Clips
  

On Line Training
Speaker: Angie Stevens, Business Training Library
On line training is becoming increasingly popular.  Find out how you can ensure your on line training program is generating as much revenue as possible to your association.

• Private label your on line training
• Why on line training?
• Profits with on line training?
• Breaking down the myths of on-line training

CONSULTING/FEE-FOR-SERVICE TRACK

Improving Your Deliverable(Combined with OD/Training Track)
Speaker: John St. John MBA, PHR, Chief Executive Officer, LCD/SkillTree, Inc

• Improving your training by understanding the foundation of all trainings
• Adult Learning Theory – What’s new?
• Starting your training session
• Managing group dynamics and leveraging a groups experience
• Soliciting and answering questions

 How to Make Your Presentations Pop – (Combined with OD/Training Track)
Speaker: John St. John, MBA, PHR, Chief Executive Officer, LCD/SkillTree, Inc
Training Engagement Tools & Techniques

• Introducing 7 learning styles
• Ice breakers
• Beating the Training Blahs
• Energizers: When, What and How
• Helping Groups discuss, clarify and present their learning experience 
• Learn what must be included in every training program

 NLRB – Mediations and Arbitrations - What’s New?
Speakers: Art Tharpe & Dennis Pufpaf, CEA
Learn the difference between Arbitrations and Mediations and why your association should get in on the action!

 Conducting Workplace Investigations
Speakers: Craig Strong and Bruce Murray, CEA
       This seminar is designed to meet the requirements of the Equal Employment Opportunity Commission and the Department of Fair Employment and Housing, and provides a “hands-on” approach to gaining investigation skills. Attendees will learn practical tips about how to avoid legal landmines surrounding the investigative process; plan strategically to take the steps necessary to conduct a thorough investigation; conduct effective witness interviews; compile and analyze evidence; draft the final report; and take appropriate steps after the conclusion of the investigation.

 RESEARCH TRACK

Salary Survey/Job Matching (Part 1 and 2)
Speaker: Bonni Yordi, Director, surveys & Business Research, MRA

Background: Thirty three EAG members now submit some of the results of their local surveys for compilation into a National Wage and Salary Survey. With the national survey market becoming increasingly competitive, the EAG and its members are at risk of losing a major competitive advantage.  Survey quality and function are important to our survival.  Many of our members and prospective members have already turned to Mercer, Watson Wyatt, or other national sources as their preferred resources.  

Employee Opinion Surveys
Speaker: Lorrie Ray, Mountain States Employers Assoc.

• The basics of a good EOS survey
• How to get a company to see the value
• Best Practices
• Conducting an EOS survey on a budget or a large scale operation
• Samples of Surveys ranging from $ to $$$
• 2008 Update from the EAG’s EOS group

 HR Metrics Update
Speaker: Mark Adams, SPHR

• Why another survey?  Background info.
• Our experience with the responses
• Our results
• Why this was so valuable

 CROSS-FUNCTIONAL GROUP WORKSHOP

Each day of the conference will include time in which participants from each major functional area are placed within working groups to discuss how we can Experience the Possibilities of change in a positive manner when “shift happens”.  By discussing how to experience, embrace and introduce change we can ensure our associations continue to be remarkable!
 
Monday – Is your association making the changes necessary to keep up with the times? How are you and your association going to handle the shift changes of the future?
Tuesday – What will you take away from this conference to make a “shift happen” in your organization?

*These courses are combined for OD/Training and Consulting/Fee-for-Service Tracks.